the Marketing of Nuclear Power – theme for March
The nuclear lobby spends undisclosed amounts on spreading its gospel. The message must appeal to all sorts of people. But, importantly, the nuclear message must be spread through “credible” avenues – so, the money and the message are directed towards particular, respectable, sectors.
In this world of global nuclear recession slowly recovering, donations from big corporations are gratefully received, careers are enhanced, pro nuclear people are promoted, grants for nuclear research are given. Grants to the arts enhance the respectability of the nuclear/uranium corporations.
‘We’ve seen it all before, in the tobacco industry promotion – but the nuclear marketing is more urgent, more desperate, as the nuclear industry is waning, rather than reviving.
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