Antinuclear

Following a model pioneered by political activist group, GetUp!, Greenpeace has developed a mock advertisement (below) imitating the format of the power retailers own advertisements. Itswebsite carries a YouTube clip of the advert and seeks donations to pay to have the advertisement aired on television. The advertisement prominently carries the brands of Origin Energy, Energy Australia and AGL Energy, as solar panel installers posing as employees of these companies remove solar panels from a roof while suggesting the companies are trying to rip off customers by seeking to have the Renewable Energy Target reduced.

One actor states, “by ripping up Australia’s Renewable Energy Target, we can rip you off on your energy bills for years to come”.

What’s your energy company really up to?

A website – www.thegreatenergyripoff.com – has been developed to accompany the advertisement, asking people to “join our petition to the dirty energy giants to support the Renewable Energy Target. We’ll hand deliver it directly to the energy companies so they know consumers expect better.”