Desperate nuclear industry launches advertising blitz

In advertising blitz, nuclear industry seeks reset, AXIOS.com , Amy Harder, Sep 5

The beleaguered nuclear industry is launching an advertising campaign Tuesday that casts the decades-old electricity resource in a new light…. The campaign, by the Nuclear Energy Institute, will try to reset nuclear’s appeal in Washington as an electricity source but also more broadly, such as its role in space exploration and medical care.

Advertising on social media sites, radio and TV will run in the Washington, D.C., area, though the group is considering expanding to states later.

The group isn’t buying any print advertisements, in a sign of the changing media landscape.
The campaign costs about $800,000, which the group says will go further than advertising in prior stints because the buy is hyper targeted. NEI will bid for space in real time on digital platforms, a spokesman said……
Between the lines: Most of the headlines these days are about how the industry is struggling to compete against cheap natural gas and, to a lesser extent, renewable energy. Nothing is pending in Washington that would drastically improve the outlook for nuclear power, but as lawmakers consider new policies, the industry’s leaders hope this campaign helps brighten their perspectives on the fuel.
Bigger picture: The Trump administration has positive words to offer about nuclear energy, but is unlikely to push any policies that could really provide a boost to the sector, like a carbon tax that would make carbon-emitting energy sources more expensive. The industry is also not asking for anything like that, realizing it’s a non-starter with this administration….https://www.axios.com/in-advertising-blitz-nuclear-industry-seeks-reset-2479707165.html

September 8, 2017 - Posted by Christina Macpherson | General News

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