GreenPower seeks to revive interest, launches refreshed brand
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GreenPower seeks to revive interest, launches refreshed brand, RenewEconomy
Michael Mazengarb1 September 2020 Australia’s only government-backed accreditation program for renewable electricity sales, GreenPower, has unveiled new branding as it seeks to inspire renewed interest from a growing number of business looking to cut their emissions.
The GreenPower program is a voluntary way for households and businesses to purchase renewable electricity through their retailer, with the government-backed program providing a process for verifying that purchases are actually helping to grow Australia’s wind and solar sectors and cut emissions. All power purchased through the GreenPower program is in addition to the federally mandated Renewable Energy Target, ensuring that customer purchases under the voluntary program help to grow Australia’s renewable energy supplies. Around 110,000 households and 17,500 businesses currently opt-in to purchasing renewable electricity through the GreenPower program, with almost 500 wind, solar, hydro and biomass projects accredited as GreenPower generators. In addition to a refreshed logo and brand identity, the GreenPower program has launched an updated website, with new functionality that it hopes will help electricity customers identify a suitable GreenPower product……….https://reneweconomy.com.au/greenpower-seeks-to-revive-interest-launches-refreshed-brand-75246/ |
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