‘Spiral of silence’: climate action is very popular, so why don’t people realise it?
Researchers find 89% of people around the world want more to be done, but
mistakenly assume their peers do not.
The Guardian is joining forces with
dozens of newsrooms around the world to launch the 89% project—and
highlight the fact that the vast majority of the world’s population wants
climate action. The illusion that climate action is not popular is global.
So imagine dispelling that myth: such a shift, experts say, could be a
gamechanger, pushing the world over a social tipping point into unstoppable
climate progress. Such a communication campaign, low-cost and scalable,
could be among the most powerful tools available to fight the climate
crisis, they say. Decades of psychological research indicates that
correcting such misunderstandings can change people’s views across a
swathe of issues, from participating in protests to voting for Donald
Trump.
Guardian 22nd April 2025
https://www.theguardian.com/environment/2025/apr/22/spiral-of-silence-climate-action-very-popular-why-dont-people-realise
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