Australia’s media marketing push – mining in 2010, nuclear in 2011
In 2010 a marketing media blitz managed to convince most of Australia that poor deprived mining corporations really needed our charity. Gina Rinehart and other poverty stricken notables all helped get the sympathy needed to ditch Kevin Rudd’s Super Profits Resources Tax. Indeed BHP, Rio Xstrata were emboldened to team up with rught-wing unionists and Labor men, to ditch Kevin Rudd himself.
Tomorrow, BHP will graciously announce something like a $20 billion profit, even though they thought they were to be so hard up. A nice return for short term investment – but not for Australia’s future as non-renewable resources boom takes precedence over our environment, and financial future in view of the coming climate change extremes.
If 2010 was the year of media marketing charity to poor mining corporations, 2011 looks like being the year of marketing the “nuclear debate” in the interests of those same corporations. Australians will be urged to forget about renewable energy – and concentrate on BHP’s need to export uranium to China, maybe to India. maybe Australia should set up a nuclear waste import industry.
Little however, is being said right now, as Martin Ferguson and the government arrange to dump radioactive wastes on the land of Aboriginals at Muckaty. But as soon as that hurdle is over ….. Christina Macpherson
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