Australia’s mining industry to promote itself again with $multimillion advertising
Miners dig in to improve image,The Age Clare Kermond, Lucy Battersby.June 10, 2011 THE mining sector is ramping up its new multimillion-dollar marketing campaign, expected to run for the next three years, aimed at improving the industry’s public image. A second wave of ads about the industry’s contribution to the nation is due for release soon, with three already in rotation….
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