British climate activists urge ad industry to use its power for good
Extinction Rebellion urges ad industry to use its power for good, Guardian, Seth Jacobson, 19 May 2019 Letter to senior figures urges them to use their power to influence public opinion on climate change Environmental activists Extinction Rebellion have turned their fire on the advertising industry in a public letter, encouraging it to use its expertise in manipulating public opinion for good or risk mass public protests against it.
Speaking to the Guardian, one of the authors of the letter, which was written by Extinction Rebellion members with decades of experience of the advertising industry, said the group was not “singling out advertising, as we previously disrupted fashion week and are systematically challenging all industries who have the platform, influence and skills to tackle this epoch-defining crisis but are failing to do so in any meaningful way”.
“Though our letter is addressed to the boardroom, we ask everyone within the industry to ‘Tell the Truth’ about the climate and ecological emergency,” he continued. “This is the first of Extinction Rebellion’s demands, to business and governments; the vital step required to wake everyone up and drive action to deal with this crisis……. https://www.theguardian.com/environment/2019/may/19/extinction-rebellion-urges-ad-industry-to-use-its-power-for-good
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