Australian news, and some related international items

Not only is the bushfire disaster devastating for Australia: it’s bad for its image, too

‘People aren’t stupid’: bushfire crisis scorches Australia’s image, The Age, By Andrew Taylor, January 5, 2020  A photo of a kangaroo leaping across the pages of British newspapers is the sort of free publicity that tourism authorities usually crave.

Except the animal was another victim of the months-long bushfire crisis, fleeing as flames engulfed a house at Lake Conjola on the NSW South Coast.

Another photo of two German tourists wearing surgical masks against a backdrop of the Sydney Opera House and Harbour Bridge published in the Financial Times last month under the headline “Wildfire smoke endangers lives and Sydney outdoor lifestyle” is likewise the sort of coverage money would not want to buy.

Apocalyptic images of tourists sheltering in water as flames threatened the Victorian seaside town of Mallacoota or stranded on beaches on the NSW South Coast have also featured across television screens, newspapers and news websites around the world.

They provided a stark contrast to Sydney’s New Year’s Eve fireworks, which went ahead despite calls for the event to be cancelled.

Images of terrified tourists, fire-devastated communities and distressed wildlife are also a far cry from the idyllic beaches and landscapes in Tourism Australia’s new $15 million tourism campaign targeting the British market…….

The vitriolic debate over climate change was also at odds with Australia’s claim to be laid back and friendly, Mr Derwin said. “Our reputation as a tourist destination would be greatly enhanced by taking leadership on climate change, and showing the world that we’re serious about protecting our natural habitats.”

Dr Beirman said the catastrophic bushfire crisis had been headline news around the world for weeks and “is not a good look”…..

January 6, 2020 - Posted by | AUSTRALIA - NATIONAL, business, climate change - global warming

1 Comment »

  1. what a bloody mess.


    Comment by pvcann | January 6, 2020 | Reply

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: