Antinuclear

Australian news, and some related international items

The spread of climate denial on Facebook

‘Everybody’s entitled to their opinion – but not their own facts’: The spread of climate denial on FacebookThe arguments are that people can’t trust scientists, models, climate data. It’s all about building doubt and undermining public trust in climate science’, Independent Louise Boyle, New York @LouiseB_NY, 24 July 20, 

An article linking climate change to Earth’s solar orbit went viral last year, racking up 4.2million views on social media and widely shared on Facebook. It was the most-engaged with climate story in 2019, according to Brandwatch.

There was just one problem. It wasn’t true.

Facebook removed the article from Natural News, a far-right conspiracy outlet with 3 million followers, after it was reported.

But the spread of misinformation on the climate crisis by groups who reject climate science continues on Facebook and other social media platforms.

While tech giants have taken steps to remove, or label as false, potentially harmful misinformation on the Covid-19 pandemic, there has been a seeming acceptance of those who spread false theories on the climate crisis.

In August, an op-ed by two members of the CO2 Coalition, a pro-fossil fuel nonprofit with close ties to the Trump administration, was published in the Washington Examiner and subsequently posted to the group’s Facebook page.

The article, which claimed climate models are inaccurate and climate change has been greatly exaggerated, was initially tagged as “false” by five scientists from independent fact-checkers Climate Feedback who said it used “cherry-picked” evidence and deemed its scientific credibility “very low”.

Facebook doesn’t check content but outsources to dozens of third-party groups. A fact-checker’s false designation pushes a story lower in News Feed and significantly reduces the number of people who see it, according to Facebook policies.

The CO2 Coalition did not take the fact-checkers’ decision lying down, branding Climate Feedback “alarmists” and writing an open letter to Facebook CEO Mark Zuckerberg. They succeeded in having the false label removed.

Andy Stone, Facebook’s policy communications director, told the New York Times last week that all opinion content on the platform, including op-eds, has been exempt from fact-checking since 2016…………

https://www.independent.co.uk/environment/climate-crisis-denial-facebook-global-warming-denier-social-media-a9595546.html

July 25, 2020 - Posted by | General News

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