Kimba District Council, keen to host nuclear waste dump, but now plans marketing push to get a “brand” different from the nuclear one.
SA town searches for a new brand beyond nuclear waste. InDaily, Thomas Kelsall, 2 5 Jan 23
The Eyre Peninsula town of Kimba is searching for a new marketing strategy to persuade Australians to “see beyond a radioactive waste facility” when they think of the town.
In a tender released on Tuesday, the District Council of Kimba invited quotes for a new brand strategy that will “empower Council, business and residents to tell its own story and unite people”.
The procurement document makes specific reference to the federal government’s controversial plan to build a national radioactive waste management facility 24km west of Kimba in Napandee.
The six-year debate about whether to store low and medium-level radioactive waste in Kimba has brought national and international media attention to the small Eyre Peninsula farming town, which has a population of just over 1000 people.
“[Kimba] is a beautiful rural community of residents who have chosen to live, work, raise families and retire in a safe environment,” the council tender states.
“The region is attracting significant national and international attention as the plans for hosting the National Radioactive Waste Management Facilities go ahead.
“Kimba is seeking to create a brand that will ensure that when the eyes of Australia turn to Kimba, they see beyond a radioactive waste facility and see Kimba in the way the community want it to be recognised.”
The tender outlines that the successful contractor must hold public forums and stakeholder meetings to “[determine] how the community wants to be understood in the market”.
Kimba Mayor Dean Johnson told InDaily he would prefer Kimba – the winner of the 2021 Agricultural Town of the Year award – to be recognised first as a “really friendly and welcoming town”.
“The media has been concentrated on the search for a national radioactive waste management facility,” he said.
“But we recognise our town and our community as much bigger than that.
“We’ve got an enormous amount of tourist attractions in our community, and we’ve worked really hard on things like our free camping areas and just other things to support tourists that come to our community.”
Asked if the nuclear waste facility was a branding issue for the town, Johnson said: “No, I don’t believe it is, but we want to do all we can to address the possible connotations that people may have preconceived ideas.”
“We really want to educate people and help show that the community is much wider than any single issue and just showcase our district as a wonderful place to come and visit.”
Johnson has previously expressed his support for the waste facility, arguing it would help diversify Kimba’s predominately agricultural economy and “[guarantee] the future for nuclear medicine that benefits every single Australian”.
Preliminary investigative works on the 211-hectare agricultural site earmarked for the waste dump began late last year, despite the project being subject to a legal challenge from the Barngarla Determination Aboriginal Corporation (BDAC), which holds native title in the site’s surrounding areas.
Fears about the facility’s potential impact on local tourism and agriculture have been raised before.
In May 2022, Conservation Council SA, the state’s peak environmental body, called for a parliamentary inquiry to examine a range of concerns about the waste dump, including “potential adverse impacts on reputation-sensitive economic sectors including agriculture and tourism”………………………….
Federal Resources Minister Madeleine King supports the waste facility progressing, although Premier Peter Malinauskas has said the Barngarla people should have a right to veto the project………. https://indaily.com.au/news/2023/01/25/sa-town-searches-for-a-new-brand-beyond-nuclear-waste/
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